The chiropractic industry is rapidly gaining recognition from various groups, especially with high demands for alternative wellness. With well-known athletes testifying for the safety and effectiveness of this practice, more and more individuals are bound to be interested in these services.
Consequently, more individuals are turning toward chiropractic practice by going to educational institutions that offer chiro programs such as the Foster School of Chiropractic and Sherman College of Chiropractic. This is a great indicator that the industry is growing, but it also means that the competition is getting stiffer. In fact, there are now 67,406 chiro businesses in the United States.
To make your practice stand out from tens of thousands of businesses in the country, you want to use every resource you have to market your services. Chiropractic SEO can be the key to increasing the exposure of your practice and boosting your client pool. If you are not familiar with this digital marketing strategy, then keep reading.
What to Expect from an Effective SEO Campaign
Search engine optimization (SEO) is the practice of optimizing your website to make it rank in search engine results pages. It requires a holistic improvement of your website, from the organization and appearance to the quality of content.
If you have been using traditional marketing techniques to promote your business, you know that these conventional methods can still be effective. However, when paired with more modern marketing options, your marketing strategy can be more beneficial to your business. This can increase your sales and revenues, improving the chances of success.
One thing to remember about SEO is that it can take time before you see significant results. This is why it is best used with other digital marketing strategies such as social media marketing, public relations, and reputation management. When you implement an SEO campaign, you might need to jumpstart your campaign with some paid advertising on Google, but over time and with consistent use of best SEO practices, you can expect organic results.
The best thing about this strategy is that when you see success, you will have the data to back it up. The success of your SEO campaign will depend on the traffic you receive, your visits-to-leads conversion, and finally, sales. Your website is equipped with an analytics tool that offers reports on engagements.
You can use this data to see what you have been doing right and what you need to improve. The information provided by such reports can also be used to develop more content, which can then turn in more engagements.
Tips for Using Chiropractor SEO
Now that you have an idea as to what SEO can offer for your chiropractic business, you might be wondering whether you can implement this on your website. The short answer is yes, you can certainly do so. Any business that has a website has a chance to deploy a successful SEO campaign. The only difference is their strategy in doing so. To make sure that your campaign will be effective, here are some tips you should follow.
Learn About Google’s Algorithm
Before you go deeper into the idea of launching a chiropractor SEO campaign, you need to first understand what exactly you are dealing with and what you need to do to succeed. The first thing you need to know is that SEO works with Google’s algorithm, which crawls the Internet for pages relevant to queries.
Think about it this way: You go to a library to ask a librarian about their suggestions on a certain topic, say physical therapy. Your librarian goes to look for the most relevant and valuable sources for the said topic using their categorization system.
The same thing happens when a potential client uses search engines to look for ‘chiropractors near me.’ Google’s crawlers crawl the web to look for pages that are considered an authority on the topic, containing the said KW. This is how basically how your webpages or site gets into search engine results pages. What you need to do is to use the right KWs and establish your site as an authority on the topic.
Do Your Keyword Research
As a specialist in your area of expertise, it is easy to think of words that could relate to your practice. Terms such as ‘chiropractors near me’ and ‘chiropractic services’ are bound to give results. While these can offer results up to a certain extent, you want to make sure that you maximize the use of your website but strengthening your campaign.
Keyword research is a great way to strategize for your search engine optimization. You want to make sure that you use valuable keywords and that could only lead to good results when implemented properly. To do your research, you can use various websites that offer such tools such as Word Tracker, Keyword Sheeter, and Keyword Tool.
When you use these services, you will be able to see the search volume for your initial keyword is, along with suggested words or phrases with their corresponding search volumes. So, if you enter the words ‘chiropractic’ and ‘chiropractors’ in one of these sites, you will know that they have 34,839 and 6,919 searches.
However, you cannot simply use this KW for every content. So, looking at the suggestions, you can use ‘chiropractic near me’ (35,644 volume), ‘chiropractors near me’ (46,508), ‘are chiropractors doctors’ (8,131), and chiropractic adjustment’ (8,511).
Just make sure to find the right KW tool and you are good to go. Remember that free tools can offer valuable but limited suggestions while paid ones are more comprehensive, but at a cost.
Create Relevant and Valuable Content
Once you have gathered keywords with high search volumes, the next thing you need to do is to incorporate them into your content. You need to be creative in coming up with topics that not only incorporates KWs heavily searched by interested users, but also those that will catch the attention of those who encounter your articles.
You want to make sure that your content will make it worth your visitors’ while. So, while writing about the advantages of seeing a chiropractor has its merits, you might want to think of unique yet relevant articles. Take the keyword ‘are chiropractors doctors.’ You can use this as an opportunity to introduce your profession, the qualifications needed to become one, and what exactly it is you do.
This way, you are not only focused on selling your service but also informing visitors about your area of expertise. This has a great chance of converting visitors to leads. Remember, hard-selling can be a turn off for many prospective clients.
Becoming an Authority
As mentioned, being an authority on the topic is one of the best ways to increase your site’s chances of ranking high in search engine results. While you know you are a specialist in chiropractic practice, Google’s algorithm does not know that. What it does know is whether other authoritative sites acknowledge your site. How? Through backlinks, of course!
Backlinks, also called ‘inbound links’ and ‘incoming links’ are simply links from one website to yours. When you get visitors who clicked a link from a popular and trusted website to yours, your authority can increase. Even nofollow links or those posted on high-authority website but are not clicked can be valuable in your goal to increase your authority.
Take Advantage of GMB
With the discussions above, it is clear that search engine results play a vital role in any chiropractor SEO campaign. Now, you might want to level up your strategy by utilizing Google My Business (GMB). Think about the times you searched for, say, a pharmacy around your area. Google gives you a list of businesses complete with contact details, opening hours, address, ratings, and reviews.
Clicking on these entries will lead you to Google Maps, indicating the precise location of the business. You want to make sure that your practice also appears in such a way by creating a GMB profile for free. This offers complete information for any potential client. It is also a platform where consumers can view reviews and leave theirs.
Another important reason to use GMB is that almost all consumers today use some kind of navigation app or service to find commercial establishments. With Google Maps indicating your exact location, interested individuals can see whether your business is near. They can also simply follow directions provided by Google Maps to reach your site.
Seek Help From Professionals
All these may be too technical and not all people jive well with such complicated processes. Good thing you can hire a team of digital marketing professionals to help set up your website for success. These agencies usually offer a lot of services from SEO and social media marketing to reputation management and public relations. So, if you want experts working on your website, then you should consider getting help from a digital marketing agency.
Your chiro business can achieve the success it deserves by implementing an effective chiropractor SEO campaign. With these tips, you can be on your way to gaining more clients and boosting your sales!