In an age when alternative medicine and wellness techniques are once again being explored, chiropractic has emerged as one of the most popular practices. This kind of treatment is applicable to people of all ages and a variety of health conditions through specific spinal adjustments. Even athletes like Michael Phelps, Tiger Woods, and Cristiano Ronaldo rely on chiropractors to keep their bodies in tiptop shape.
As a chiropractor, you might be wondering how you can promote your practice to gain high profile clients like these athletes. The first step toward achieving such prominence is effective marketing, especially those that are perfect for the digital age. One of these techniques is SEO. If you are wondering how digital marketing can help you gain more clients, then keep reading.
A Brief Look at the Chiropractic Industry
Before we talk about the potentials of digital marketing tools in promoting your practice and gathering more customers, it is important to take a look at the current landscape of the chiropractic industry. Chiropractic has been rising to popularity over the past decades, a huge development since it was practiced by founder Daniel David Foster in 1895. While it was not the very first-time spinal adjustment was done, Foster was the first to use specific leverage points to adjust a patient’s spine.
Since then, the industry rapidly emerged starting with t Foster School of Chiropractic. More than a hundred years later, its market has grown tremendously. In 2017, the market size for chiropractic in the United States was $12.26 billion with a projected growth of 4.32%.
This year, the market size is expected to reach $16 billion with the average industry growth of 1.2%. However, because of the virus pandemic, the annualized rate is expected to fall 1.1%. Nevertheless, the number of chiropractic businesses in 2020 is around 67,406 with industry employment of 166,930.
Marketing Your Chiropractor Practice
This may seem like a fierce arena to compete in, but as a chiropractor, the best thing to do is to increase the reach of your services. Marketing is your most valuable weapon when working to get more clients and promoting your business. Let’s take a look at the traditional marketing techniques that are available to chiropractic businesses:
Those who grew up before the advent of the internet know that the best way to reach a wider audience is to launch commercial campaigns across available platforms such as television, radio, newspaper, and magazine. TV and radio may be on the digital spectrum, but with newer and more advanced technology, these are considered traditional modes of advertising. Newspaper and magazine maybe, as they say, going out of print, but keep in mind that many people still go for print media.
Promoting your chiropractic business through outdoor advertisements such as billboards and posters is also a great promotional tool. After all, almost every potential customer and/or their friends and families go outside regularly. A well-placed and well-designed sign can catch the attention of prospective clients or those who care for them.
Seminars and Networking
Chiropractors are professionals with extensive training. In fact, they have licensed practitioners with undergraduate degrees in the sciences and a degree in a 4-year chiropractic program. With many people becoming more interested in this practice, holding seminars may be beneficial not only for your business but also for the industry.
Speaking opportunities can be used as a way to educate attendees about this technique. It also opens up a chance to meet other professionals and create a network that can be a valuable asset when promoting your services.
Speaking of your services, you want to build mutual trust and reliability with new clients. This cannot happen without them trying out your services and/or products first. The best way to do this is to offer attractive promotions. Giving out sample products you sell in relation to your practice is guaranteed to encourage potential customers to try them out. As for services, offering discount promos is a good incentive.
Enter SEO: What is it?
The marketing techniques mentioned above, while still having their own merits, are a bit outdated in this highly digital world. The best way to use these traditional tools is to use it alongside digital marketing techniques. SEO is a great option for chiropractors because of its potential for information dissemination, promotion, branding, and online presence.
Now, you might be wondering what exactly SEO is. SEO or search engine optimization is the practice of using high-quality content to drive organic traffic to your website by having it rank high on search engine results pages (SERPs). It makes use of various digital marketing tools such as websites, social media, and even pay per click advertisements.
The Benefits of Chiropractor SEO
So, you may have a vague idea about how SEO works and it’s potential for the success of your chiropractic practice. In this section, you will learn about the advantages offered by chiropractor SEO. Here are just some of the benefits:
It Puts Your Name Out There
Firstly, one of the very first steps to gaining more clients, even high profile ones, is to put your name out there. Traditional marketing may have the same effect, but in terms of scope and range, SEO offers an expansive advantage. Keep in mind that the internet is not only a tool but a virtual space, and this space is definitely a huge one. You can reach potential customers not only those in your state and nearby ones but also across the country, even the globe.
By implementing an effective SEO campaign, you are placing your name in one of the most used websites on the internet: Google, the most popular search engine. Imagine a potential client searching for chiropractic services around your area. With SEO, your webpages are bound to appear in the search engine results pages. An effective SEO campaign will bring your webpages on the very first page and potentially at the top of it.
Establishing a Great Website
Before you can implement a campaign, you need to make sure that you have a website that reflects the goals of your practice. So, as a way of putting your name out there, you should first establish a website, which you might already have. Whether you already have one or not, it is important to have it designed to represent your brand. After all, your SEO campaign will drive visits to your website, so why not make the most out of it?
Your website can serve as a repository of your content, a menu for interested would-be clients, and a virtual location for your business. Hiring a digital marketing expert can help you audit your site and create a web design that says exactly what messages you want to convey.
Generation of High-Quality Content
As mentioned, a huge part of SEO is creating high-quality content. This does not only mean written texts with proper grammar and related pictures. Your content should be relatable and timely, complete with keywords, relevant images, and videos, as well as metadata such as file name, description, web page titles, and many others.
Notice that the quality of your data does not only depend on technical aspects, but also in the things your content itself says. You need to make sure that it contains valuable information regarding your services.
Take chiropractic as an example. Many people may not know what it is. How do you take advantage of this? The best answer is to create content about this topic and post it on your website. With a little bit of work on your site and with other websites, the next time people ask Google what chiropractic is, your post will appear in the search results.
Increasing Visits and Leads
Say, you got your pages to appear in SERPs and prospective clients click on your entries. You now have added to your website’s traffic. However, this user will be classified under ‘visits’ until they turn into ‘leads.’ Leads are users who express interest in availing of your services by asking questions or asking for demos and trials.
Your site’s content will play a huge role in turning visits into leads. Usually, optimized content encourages visitors to get in touch with the service provider to know more about the company and the service.
When your visits turn to leads, the next step is converting them into sales. This may be the tricky part because this is where you need to convince them to avail of your service. Your content can contribute to the act of persuading your leads, but keep in mind that customer support plays an integral role in this aspect. By successfully converting leads brought by your SEO campaign into sales, you are guaranteed to see an increase in revenues.
The Bottom Line
Your chiropractic practice can definitely benefit from a strategic SEO campaign. If you want to get the most out of your SEO campaign you need a chiropractor seo agency like SRJ Digital to help you get the results you deserve. Get a free audit of your website so we can show you how to get your website ranking quickly.